10 rules for strategic innovators : from idea to execution /

In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth stu...

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Detalles Bibliográficos
Autor principal: Govindarajan, Vijay.
Otros Autores: Trimble, Chris
Formato: Libro
Lenguaje:English
Publicado: Boston : Harvard Business School Press, 2005.
Edición:1a. ed.--
Materias:
Descripción
Sumario:In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth study, their book identifies what organizations must know to set aside key assumptions; borrow assets from an established business; and learn how to succeed in an emerging, uncertain market.
Notas:Índice p. vii - viii
Descripción Física:viii, 224 p. : diagramas ; 29 cm.
ISBN:9781591397588