10 rules for strategic innovators : from idea to execution / Vijay Govindarajan y Chris Trimble.

In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth stu... Descripción completa

Autor Principal: Govindarajan, Vijay.
Otros Autores: Trimble, Chris
Formato: Libro
Lenguaje: English
Publicado: Boston : Harvard Business School Press, 2005
Edición: 1a. ed.--
Materias:
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Sumario: In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth study, their book identifies what organizations must know to set aside key assumptions; borrow assets from an established business; and learn how to succeed in an emerging, uncertain market.
descripción de la copia: Índice p. vii - viii
Descrición Física: viii, 224 p. : diagramas ; 29 cm.
ISBN: 9781591397588