10 rules for strategic innovators : from idea to execution /

In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth stu...

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Détails bibliographiques
Auteur principal: Govindarajan, Vijay.
Autres auteurs: Trimble, Chris
Format: Livre
Langue:English
Publié: Boston : Harvard Business School Press, 2005.
Édition:1a. ed.--
Sujets:
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Résumé:In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth study, their book identifies what organizations must know to set aside key assumptions; borrow assets from an established business; and learn how to succeed in an emerging, uncertain market.
Description:Índice p. vii - viii
Description matérielle:viii, 224 p. : diagramas ; 29 cm.
ISBN:9781591397588