10 rules for strategic innovators : from idea to execution /

In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth stu...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Govindarajan, Vijay.
מחברים אחרים: Trimble, Chris
פורמט: ספר
שפה:English
יצא לאור: Boston : Harvard Business School Press, 2005.
מהדורה:1a. ed.--
נושאים:
תיאור
סיכום:In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth study, their book identifies what organizations must know to set aside key assumptions; borrow assets from an established business; and learn how to succeed in an emerging, uncertain market.
תאור פריט:Índice p. vii - viii
תיאור פיזי:viii, 224 p. : diagramas ; 29 cm.
ISBN:9781591397588