10 rules for strategic innovators : from idea to execution /

In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth stu...

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Chi tiết về thư mục
Tác giả chính: Govindarajan, Vijay.
Tác giả khác: Trimble, Chris
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Boston : Harvard Business School Press, 2005.
Phiên bản:1a. ed.--
Những chủ đề:
Miêu tả
Tóm tắt:In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth study, their book identifies what organizations must know to set aside key assumptions; borrow assets from an established business; and learn how to succeed in an emerging, uncertain market.
Mô tả sách:Índice p. vii - viii
Mô tả vật lý:viii, 224 p. : diagramas ; 29 cm.
số ISBN:9781591397588