Wharton on dynamic competitive strategy

Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simul...

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Detalles Bibliográficos
Otros Autores: Day, George S. (Editor ), Reibstein, David J. (Editor ), Gunther, Robert E. (Editor )
Formato: Libro
Publicado: New York : John Wiley, c1997.

Signatura Topográfica:


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