Data-driven marketing : the 15 metrics everyone in marketing should know
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Hoboken, N.J. :
John Wiley,
c2010.
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Subjects: |
Physical Description: | xxi, 298 p. : ilustraciones ; 24 cm. |
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Bibliography: | Incluye bibliografía. |
ISBN: | 9780470504543 |