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090831t2010####xx|a|||||#||||001|0|eng#d |
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|a 9780470504543
|
040 |
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|a BO-LpUCB
|b spa
|d BO-LpUCB
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082 |
0 |
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|a 658.8
|2 22
|
092 |
# |
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|l J457d
|
100 |
1 |
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|a Jeffery, Mark.
|
245 |
1 |
0 |
|a Data-driven marketing :
|b the 15 metrics everyone in marketing should know /
|c Mark Jeffery.
|
260 |
# |
# |
|a Hoboken, N.J. :
|b John Wiley,
|c c2010.
|
300 |
# |
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|a xxi, 298 p. :
|b ilustraciones ;
|c 24 cm.
|
504 |
# |
# |
|a Incluye bibliografía.
|
650 |
0 |
0 |
|a Marketing research.
|
650 |
0 |
0 |
|a Marketing
|x Mathematical models.
|
650 |
0 |
0 |
|a Marketing
|v Case studies.
|
650 |
0 |
0 |
|a Investigación de mercado.
|
650 |
0 |
0 |
|a Marketing
|x Modelos matemáticos.
|
650 |
0 |
0 |
|a Marketing
|v Estudio de caso.
|
852 |
# |
# |
|a BO-LpUCB
|