Data-driven marketing : the 15 metrics everyone in marketing should know /

Bibliographic Details
Main Author: Jeffery, Mark.
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley, c2010.
Subjects:
Description
Physical Description:xxi, 298 p. : ilustraciones ; 24 cm.
Bibliography:Incluye bibliografía.
ISBN:9780470504543