Marketing research

Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts....

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Detalles Bibliográficos
Autor principal: Burns, Alvin C.
Otros Autores: Bush, Ronald F.
Formato: Libro
Lenguaje:English
Publicado: Boston : Pearson, c2014.
Edición:7a ed. --
Materias:

Signatura Topográfica:

658.8
B967m

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