Marketing research /

Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts....

Descripción completa

Detalles Bibliográficos
Autor principal: Burns, Alvin C.
Otros Autores: Bush, Ronald F.
Formato: Libro
Lenguaje:English
Publicado: Boston : Pearson, c2014.
Edición:7a ed. --
Materias:
Descripción
Sumario:Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
Descripción Física:xxix, 459 p. : ilustraciones, gráficos ; 26 cm.
Bibliografía:Incluye bibliografía.
ISBN:9780133074673
0133074676