Marketing channels
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Nueva York :
Wiley,
c1996.
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| Materias: |
Tabla de Contenidos:
- pte. 1. An overview of marketing channels
- pte. 2. Major channel members
- pte. 3. Channel management and the marketing mix
- pte. 4. Channel planning, coordination, and organization
- pte. 5. Channel assessment and control.