Marketing channels

Detalles Bibliográficos
Autor principal: Berman, Barry.
Formato: Libro
Publicado: Nueva York : Wiley, c1996.
Tabla de Contenidos:
  • pte. 1. An overview of marketing channels
  • pte. 2. Major channel members
  • pte. 3. Channel management and the marketing mix
  • pte. 4. Channel planning, coordination, and organization
  • pte. 5. Channel assessment and control.