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|a BO-LpUCB (Biblioteca Central, UCB La Paz)
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|a General;
|c Domicilio.
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|i NISTRACION DE EMPRESAS
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|a 0023347007
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|a 658.8
|2 21
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|l E9
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|a Berman, Barry.
|0 900001177
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|a MARKETING.
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|a 2a. ed.
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|a NUEVA YORK :
|b MACMILLAN,
|c 1982.
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|a 776 p.
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|a Incluye índice.
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|a 1.- AN OVERVIEW OF MARKETING -- 2.- THE ENVIRONMENT OF MARKETING -- 3.- STRATEGIC PLANNING IN MARKETING -- 4.- INFORMATION FOR MARKETING DECISIONS -- 5.- CONSUMER DEMOGRAPHICS -- 6.- CONSUMER LIFE-STYLES AND DECISION MAKING -- 7.- ORGANIZATIONAL CONSUMERS -- 8.- DEVELOPING A TARGET MARKET -- 9.- AN OVERVIEW FOR DISCUSION -- 10.- PRODUCT PLANNING: FROM NEW PRODUCTS TO PRODUCT DELETION -- 11.- BRANDING AND PACKAGING -- 12.- AN OVERVIEW OF DISTRIBUTION PLANNING AND PHYSICAL -- 13.- WHOLESALING -- 14.- RETAILING -- 15.- AN OVERVIEW OF PROMOTION PLANNING -- 16.- ADVERTISING AND PUBLICITY -- 17.- PERSONAL SELLING AND SALES PROMOTION -- 18.- AND OVERVIEW OF PRICE PLANNING -- 19.- DEVELOPING A PRICING STRATEGY
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|a COMERCIALIZACION
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|a MARKETING
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|a BO-LpUCB
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