MARKETING.

Detalles Bibliográficos
Autor principal: Berman, Barry.
Formato: Libro
Lenguaje:Spanish
Publicado: NUEVA YORK : MACMILLAN, 1982.
Edición:2a. ed.
Materias:
Tabla de Contenidos:
  • 1.- AN OVERVIEW OF MARKETING
  • 2.- THE ENVIRONMENT OF MARKETING
  • 3.- STRATEGIC PLANNING IN MARKETING
  • 4.- INFORMATION FOR MARKETING DECISIONS
  • 5.- CONSUMER DEMOGRAPHICS
  • 6.- CONSUMER LIFE-STYLES AND DECISION MAKING
  • 7.- ORGANIZATIONAL CONSUMERS
  • 8.- DEVELOPING A TARGET MARKET
  • 9.- AN OVERVIEW FOR DISCUSION
  • 10.- PRODUCT PLANNING: FROM NEW PRODUCTS TO PRODUCT DELETION
  • 11.- BRANDING AND PACKAGING
  • 12.- AN OVERVIEW OF DISTRIBUTION PLANNING AND PHYSICAL
  • 13.- WHOLESALING
  • 14.- RETAILING
  • 15.- AN OVERVIEW OF PROMOTION PLANNING
  • 16.- ADVERTISING AND PUBLICITY
  • 17.- PERSONAL SELLING AND SALES PROMOTION
  • 18.- AND OVERVIEW OF PRICE PLANNING
  • 19.- DEVELOPING A PRICING STRATEGY