MARKETING.
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
NUEVA YORK :
MACMILLAN,
1982.
|
| Edición: | 2a. ed. |
| Materias: |
Tabla de Contenidos:
- 1.- AN OVERVIEW OF MARKETING
- 2.- THE ENVIRONMENT OF MARKETING
- 3.- STRATEGIC PLANNING IN MARKETING
- 4.- INFORMATION FOR MARKETING DECISIONS
- 5.- CONSUMER DEMOGRAPHICS
- 6.- CONSUMER LIFE-STYLES AND DECISION MAKING
- 7.- ORGANIZATIONAL CONSUMERS
- 8.- DEVELOPING A TARGET MARKET
- 9.- AN OVERVIEW FOR DISCUSION
- 10.- PRODUCT PLANNING: FROM NEW PRODUCTS TO PRODUCT DELETION
- 11.- BRANDING AND PACKAGING
- 12.- AN OVERVIEW OF DISTRIBUTION PLANNING AND PHYSICAL
- 13.- WHOLESALING
- 14.- RETAILING
- 15.- AN OVERVIEW OF PROMOTION PLANNING
- 16.- ADVERTISING AND PUBLICITY
- 17.- PERSONAL SELLING AND SALES PROMOTION
- 18.- AND OVERVIEW OF PRICE PLANNING
- 19.- DEVELOPING A PRICING STRATEGY